A tipster of TUAW has leaked several shots of the Best Buy sales playbook for the iPad. According to the internal memo, there will be a limited of 15 iPads (5 of each WiFi Models) shipped on April 2nd to one of the 670+ Best Buy stores that will be carrying the iPad on launch day. And these Best Buy locations are expected to receive another shipment of 15 iPads after the first for sale on the 11th.
The leaked shots also confirms that Best buy will not be offering the iPad online and that the physicals stores will be stocking up on the iPad accessories.
Check out the leaked sales playbook after the break.
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It turns out that the rumors of Best Buy to sell the iPad at launch were true after all. It was last week when Best Buy’s internal inventory system was leaked showing alleged iPad dummy SKUs.
At the Goldman Sachs annual tech conference in San Francisco today, Tim Cook, Apple’s COO revealed that besides directly from Apple Stores, one can get an iPad from selected retailers such as “Best Buy” and possibly AT&T. Internationally, Apple Premium Resellers will also carry the iPad in stores.
“Over time it will expand.” But “Initially it will be around places with really great assisted sales,” said Tim cook.
It was also revealed that the Apple executive personally had an iPad for about 6 months now.
[via Apple Insider]
A tipster on the MacRumors forum leaked what appears to be a legit shot of Best Buy’s internal inventory system, showing 3 new dummy Apple SKUs in the ‘Mobile Computing’ category. My best guess is that these mysterious placeholders could very will be the 3 models of WiFi-only iPads that’s slated for a late March launch. However, we can’t rule out the possibility that these are for the rumored refreshed Core i7-based MacBook Pros.
In addition to this piece of tidbit, we have been hearing that Best Buy will be carrying the iPad. Therefore there’s a good chance that the placeholders are indeed for the iPad.
SKUs: 9755419, 9755395, 9755322.
