Amazon has directly challenged the iPad in their latest commercial. The premise of the ad is that a man cannot read his iPad in direct sunlight due to the glossy screen whereas a women with a Kindle can read perfectly fine. There is also the suggestion Amazon believes the iPad is too expensive. Click here to view the commercial for yourself.

While the problem is a real problem (trust me, it can be very frustrating), iPad users can be comforted by the fact they can access the same array of Kindle books via the app. Also, if you flip the situation to low light, the iPad is easily viewable whereas the Kindle is not.

Apple has posted two new iPad ads on their website titled: “iPad is Musical” and “iPad is Delicious”. They follow up from the What is iPad…?”  commercial. Click on the links to view iPad is Musical and iPad is Delicious

As we slide closer to the iPad Launch on the 3rd of April, Apple started displaying iPad promo materials in Apple Stores when the pre-orders began 2 days ago.

[via Kohichi]

Here’s the first official iPad Ad aired during the 82nd Annual Academy Awards. Looks fairly similar to the iPad promo video that was showed at the announcement.